For Consumer Product Strategy Professionals

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	May 11, 2009 A Consumer Product Strategy Introduction: What Works In Online Company Forums? an introduction by J.P. Gownder

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Executive Summary

In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing products, as well as developing new ones. This information can uncover unmet consumer needs, expose quality and usability issues, and offer consumer-centered perspectives on product design and innovation.

This is an excerpt