For Customer Intelligence Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 30, 2008 The Consumer Side of Analytics Understanding Cookie Avoidance Behavior by John Lovett with David Daniels

This is an excerpt

Executive Summary

Data accuracy woes force Web site operators to understand consumers' attitudes and behavior regarding cookies. Furthermore, federal scrutiny of online privacy is escalating the importance of clear and legal policies.

Key Questions

• To what extent do consumers delete cookies?
• How can site operators mitigate concerns and dispel tracking fallacies?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.