For Customer Experience Professionals

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	September 30, 2008 The Consumer Side of Analytics Understanding Cookie Avoidance Behavior by John Lovett with David Daniels, Lauren Jesuitus

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Executive Summary

Data accuracy woes force Web site operators to understand consumers' attitudes and behavior regarding cookies. Furthermore, federal scrutiny of online privacy is escalating the importance of clear and legal policies.

Key Questions

• To what extent do consumers delete cookies?
• How can site operators mitigate concerns and dispel tracking fallacies?

This is an excerpt

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