For Consumer Product Strategy Professionals

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February 25, 2009 Consumers Are Ready To Embrace Touchscreen Electronics by J.P. Gownder, Abe Garon with Dan Wilkos

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Executive Summary

While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence of touchscreen ATM, GPS devices, and kiosks, along with the popularity of Apple's iPhone, have helped create a significant latent interest in the application of touchscreen technology. Consumer product strategists can capitalize on this untapped potential if they know which touchscreen devices most appeal to consumers, which demographics represent the most likely early adopters, and how to appeal to a larger audience by allaying specific concerns.

This is an excerpt