For Marketing & Advertising Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 30, 2004 Consumers Need Education About Privacy And Security by Elana Anderson with Charles Q. Strohm

This is an excerpt

Executive Summary

Sixty-one percent of US online consumers say concern over privacy and security limits their willingness to divulge their credit card information online; 50% voice concern about creating a personalized profile on a portal site. But consumers' fears aren't limited to the Web. A whopping 73% of Americans say they hesitate to provide their credit card number over the phone, and 30% of mobile users say their fears limit usage of data services. Firms that rely on registration and use of services to drive revenue need to take extra steps to gain consumer trust by more clearly exposing how they use and protect personal information.

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.