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	December 23, 2008 Consumers' Recession Reactions Vary By Generation Generation Is A Bigger Determinant Among Conservers Than Income by Jacqueline Anderson with Reineke Reitsma, Serena Goldberg	Average: 8  (2 ratings)

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Executive Summary

With the economy tightening around consumers on a daily basis, it is crucial for companies to understand both who is and who isn't likely to curb spending. Various factors and motivations identify conservers and non-conservers, and weeding out the two groups can help companies find consumers who are still willing to spend.

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