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	September 26, 2008 Consumers Show Little Interest In Person-To-Person Lending An Increasingly Crowded Field Divvies Up A Small Market by Brad Strothkamp with Carrie Johnson, Courtney Tincher

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Executive Summary

Person-to-person lending has seen a flurry of media attention and new entrants over the past two years. Forrester surveyed US online consumers on their interest in the concept. They showed little interest, mainly because they are skeptical of the benefits, are concerned about the risks, and are almost completely in the dark about firms that offer these services.

This is an excerpt

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