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	July 22, 2007 Contactless Payments Global Strategy Seeks to Secure High-Potential Markets by Edward Kountz with Joe Laszlo

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Executive Summary

Banks are issuing contactless payment cards in a number of markets worldwide, in a bid to jumpstart awareness and adoption. This global deployment strategy faces market-specific challenges, but if successful, it will position contactless as a must-consider option for issuers worldwide.

Key Questions

• In what markets outside the US are contactless payment cards being issued, and which brand(s) are leading the push in these markets?
• How do impediments and drivers to deployment differ in Asian and European nations?
• How does a global approach to deployment impact the ability of contactless payments to reach a critical mass of visibility, acceptance, and use?

This is an excerpt

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