For Consumer Product Strategy Professionals

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	July 6, 2009 The Convenience Quotient Of Consumer Storage And Backup by Nathan Safran with J.P. Gownder, Paul Jackson, Abe Garon, Erik Hood

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Executive Summary

The consumer backup and storage space has become increasingly crowded — and sophisticated — over the past 24 months. From burning a DVD to using a full-blown home server, there are a wide variety of options today, with varying features and degrees of sophistication for storing and backing up digital files. We used our Convenience Quotient methodology to determine how the various options stack up. After crunching the numbers, the external hard drive wins out, with the best combination of user benefits with the lowest barriers — but network-attached storage and cloud solutions are well positioned to grab market share as consumer needs evolve.

TABLE OF CONTENTS

• Consumers Acknowledge That They Don't Back Up Their Files Enough
• Two User Prototypes Give Insight Into The Storage And Backup Decision Process
• We Considered Direct And Indirect Competitors
• CQ Results Show Room For Multiple Solutions, With Low-Tech Options Leading

RECOMMENDATIONS

• Make Adjustments To Build Market Share
• Supplemental Material
• Related Research Documents

This is an excerpt

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