For Vendor Strategy Professionals

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	May 29, 2009 Conventional Wisdom Is Wrong About Cloud IaaS Enterprises Lead SMB; Cloud Services Trump Internal Cloud Build-Outs And More by Frank E. Gillett with Ellen Daley, Heidi Shey, Christina Lee	Average: 10  (4 ratings)

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Executive Summary

Survey results confirm strong interest in cloud infrastructure-as-a-service (IaaS) but debunk several stereotypes. Large firms are more interested in cloud IaaS than small firms. Firms are interested in cloud services slightly more than internal cloud, not, as conventional wisdom has it, much less than internal cloud. Firms are equally comfortable with all major workload types in the cloud and are almost as comfortable with productions apps as they are with test and development usage. For all vendor strategists, this means focusing on enterprise and SMB both, not leading with SMB, while product vendor strategists also need to develop different messages for enabling internal cloud versus supporting use of external service providers.

TABLE OF CONTENTS

• One In Four Enterprises Reports Budget For Cloud Infrastructure-As-A-Service

RECOMMENDATIONS

• Strategists At Cloud Vendors Must Segment Markets And Offerings
• Supplemental Material
• Related Research Documents

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