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For Consumer Product Strategy Professionals

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December 7, 2007

Converged Handsets

Understanding Consumer Adoption

by Michael Gartenberg

with David Card, Julie A. Ask, Ian Fogg

This is an excerpt

Executive Summary

With more vendors introducing handsets with features beyond telephony, understanding the role of converged and integrated devices is extremely important to handset vendors, consumer electronics (CE) vendors, and carriers. While there has been much focus on the so-called smartphone, there are whole classes of new devices with features and functions that also need to be understood.

TABLE OF CONTENTS

itemExecutive Summary

itemPreference for a Single Device Creates New Opportunities for Convergence

itemSecondary Features on Handsets Will Evolve to Become Mainstream Use Functions

itemFeatures Beyond Voice Are at Least as Important to Consumers as Telephony and Must Be Cultivated and Monetized

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

eBusiness/eCommerce, The Mobile Channel

Industry

Consumer Technology, Consumer Electronics

Geography

Asia Pacific, Europe, North America