For Interactive Marketing Professionals

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	May 15, 2009 Coordinated Multichannel Campaigns Strategies For Capturing Users' Reactions To Brand Advertising by Nate Elliott with Michael Greene, Angie Polanco	Average: 9  (2 ratings)

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Executive Summary

Most marketers invest heavily across a wide variety of marketing channels but still struggle to fit the pieces together: Only 45% of online advertisers coordinate Web design and search with their advertising creative. To achieve better coordination, marketers must plan their paid search campaigns and home page promotions to capture users driven to those channels by their brand advertising.

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