Cord-cutting — the practice of giving up a fixed phone line in favor of exclusive use of a wirelessphone — increased 20% in 2004, and for every current cord-cutter, there are two more mobile users who plan to join their ranks in the future. Those without a landline are younger and more likely to be single, but they spend heavily on wireless — twice as much of their annual income goes to their cellular provider compared with the average mobile household. While these users are unlikely to come back to their local telcos in the future, there is a modicum of good news for incumbents: Enthusiasm among future cord-cutters has waned slightly.
TABLE OF CONTENTS
Mobile Households Without A Landline Like The Value
Cord-Cutters Aren't Coming Back To Telcos Anytime Soon
The Cord-Cutting Forecast: Actions Still Speak Louder Than Words
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