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July 9, 2008 (updated July 23, 2008) Corporate India Plugs Into Innovation NetworksOpen-Minded Indian Firms Broker And Transform Inventions Sourced Worldwideby Navi Radjou with Thomas Mendel, Ph.D., Janine Liu |
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Executive Summary
Unlike Western companies stuck in vertically integrated R&D and go-to-market models, Indian firms realize that you don't need to invent in order to innovate in today's interconnected knowledge economy. To win in the 21st century global marketplace, Indian firms like ICICI Bank, Larsen & Toubro (L&T), Marico Industries, and Tata Consultancy Services (TCS) are proactively migrating their organizations to Innovation Networks — a collaborative market structure that matches innovation demand with a worldwide supply of talent, capital, and ideas. Tech vendors are well positioned to help Indian CEOs operationalize their Innovation Network strategy — the success of which hinges on effectively engaging employers, customers, and partners in win-win partnerships.
This is an excerpt
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