Corporate social networks are emerging as a new packaged application. There are many different business processes that corporate social networks could turbocharge, but savvy human resources (HR) professionals are taking the lead and using them for recruiting, alumni programs, mentoring, learning, collaboration, and connecting people across the entire organization. They understand that corporate social networks are not a replacement for human interactions; this technology should augment — not replace — existing process automation apps, and they will need broad internal support for their initiatives to succeed.
TABLE OF CONTENTS
Professional Networks Are The Backbone Of Business
HR Should Lead By Embracing Corporate Social Networks
Corporate Social Networks For Business Are Evolving
RECOMMENDATIONS
Approach Corporate Social Networks Narrowly, And Then Expand
WHAT IT MEANS
Packaged Apps Vendors Will Lag Behind The Innovation Curve
Supplemental Material
Related Research Documents
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