Document Controls

  • View a Print Friendly version of this document

    Print
  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Customer Experience Professionals

Primary Analyst Photo Document Information Rate this Document

October 24, 2006

Creating Good Online Content Experiences

Usability Beats Unique Content, Hands Down

by Charlene Li

with Chris Charron, Chloe Stromberg, Tenley McHarg, Remy Fiorentino

Average:
10 
(1 rating)

This is an excerpt

Executive Summary

What do users want from their content sites? Unique content does matter, but the basics — such as clear navigation, easy-to-use search, and ads that don't interfere — matter more. Personalization has its role for a certain group of people but often suffers from abandonment. To figure out the right mix of features, and to prioritize design and development efforts, content sites should aggressively employ personas, site reviews, and design standards to ensure that they provide their most valuable users with a good experience.

TABLE OF CONTENTS

  • Different Features Appeal To Different Consumer Segments
  • Good Content Experiences Come From Prioritizing Users And Scenarios

RECOMMENDATIONS

  • Media Sites Should Invest In Personas And Quick Fixes Up Front
  • Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word: