For Customer Experience Professionals

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	October 24, 2006 Creating Good Online Content Experiences Usability Beats Unique Content, Hands Down by Charlene Li with Chris Charron, Chloe Stromberg, Tenley McHarg, Remy Fiorentino	Average: 10  (1 rating)

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Executive Summary

What do users want from their content sites? Unique content does matter, but the basics — such as clear navigation, easy-to-use search, and ads that don't interfere — matter more. Personalization has its role for a certain group of people but often suffers from abandonment. To figure out the right mix of features, and to prioritize design and development efforts, content sites should aggressively employ personas, site reviews, and design standards to ensure that they provide their most valuable users with a good experience.

TABLE OF CONTENTS

• Different Features Appeal To Different Consumer Segments
• Good Content Experiences Come From Prioritizing Users And Scenarios

RECOMMENDATIONS

• Media Sites Should Invest In Personas And Quick Fixes Up Front
• Related Research Documents

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