For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	January 29, 2007 Credit Card Acquisition Maximizing Online Applications via Multichannel Visibility by Edward Kountz with Joe Laszlo, Amanda Guzman

This is an excerpt

Executive Summary

Despite investment by credit card companies in electronic marketing, mail solicitations are still the dominant factor influencing online credit card applications. Banks must synthesize consumers' on- and off-line habits to maximize online acquisition effectiveness.

Key Questions

• How do consumers' acquisition habits for credit and other payment cards differ across on- and off-line channels?
• What online and off-line resources are most useful in spurring consumers' online credit card applications?
• How can issuing banks integrate consumers' on- and off-line preferences into successful strategies to maximize new card acquisition?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.