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For Technology Marketing Professionals

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October 12, 2007

CSC's Positioning: Putting Experience Before Vision

VPR: IT Services And Outsourcing Providers Summary, Q3 ‘07

by Pascal Matzke

with Bradford J. Holmes, Eric G. Brown, Daniel Krauss

This is an excerpt

Executive Summary

Customers have long regarded CSC as an old-fashioned IT outsourcer with strong technical skills but a lack of deeper business expertise. Our assessment, however, unveils a different type of company. We found a strong orientation toward business technology (BT) in its corporate positioning and a solid business orientation in its services positioning. While CSC does not deliver a strong, visionary BT statement, it does articulate the business objectives associated with its flexible services that reflect the custom business needs of each client. CSC also benefits from good stakeholder alignment at the field sales level, but it needs more stakeholder orientation in its services messaging.

Features

Feature CSC's Positioning Review

Feature Vendor Positioning Review: CSC, Q3 2007

This is an excerpt

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