For Interactive Marketing Professionals

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	July 31, 2008 Cultivating Community Appealing to Consumer Passion Points by Michael Greene with David Card, Emily Riley

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Executive Summary

Marketers are attempting to create a sense of community around their brands and products, but success remains elusive.

Key Questions

• How are marketers building successful communities around their brands or products?
• How can marketers create value and drive engagement on these communities?

This is an excerpt

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