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	June 23, 2008 (updated July 2, 2008) Customer Advocacy 2008: How US Consumers Rate Their Banks, Brokerages, And Insurers by Bill Doyle with Peter Wannemacher, Kate van Geldern, Brendan McGowan, Courtney Tincher	Average: 10  (2 ratings)

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Executive Summary

Consumers who rate their financial services providers high on customer advocacy are more likely to consider those firms for additional financial products. USAA customers give their firm the highest rating, as they have for each of the past four years. At the other end of our rankings, big banks predominate. This year, consumers' ratings of their financial institutions are down across the board, falling to their lowest levels in five years.

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