For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
February 3, 2006 Customer Experience Spending Booms In 2006 Survey Of Customer Experience Panelists Reveals Plans For This Year by Nate L. Root with Moira Dorsey, Caroline L. Carney

This is an excerpt

Executive Summary

In Q4 2005, we surveyed Forrester's Customer Experience Peer Research Panel (PRP) about their spending plans for 2006. The overall trend: Panelists want to shift more customers to self-service channels — and they've found that improving usability is the most effective way to accomplish that goal. To support these efforts, firms will generally maintain or increase the amount they spend on customer experience improvement in 2006, with the biggest boosts accruing to tools and trades that help companies better understand their customers' behavior.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.