For Customer Experience Professionals

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	April 4, 2008 Customer Experience Spending: Europe 2008 Web Analytics And Customer Behavioral Research Top The Shopping Lists by Tim van Tongeren with Harley Manning, Craig Menzies, Angela Beckers

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Executive Summary

We surveyed 101 European firms to find out how their customer experience research spending is changing in 2008 compared with 2007. Firms are putting more euros into quantitative customer experience measurement methods like Web analytics and customer satisfaction surveys than into qualitative methods like focus groups and behavioral research. Spending growth in persona design and design agency services lags behind.

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