For Business Process Professionals

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	June 10, 2008 Customer Service Outside the US Differentiating Through Customer Care Expertise by Zia Daniell Wigder with David Daniels, Zachary McGeary

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Executive Summary

As US companies expand beyond US borders, they face the challenge of providing customer service that keeps costs in check and meets the needs of international markets.

Key Questions

• How are US-based retailers handling customer service outside the US?
• How can companies use customer service to differentiate their international offerings?

This is an excerpt

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