For Business Process Professionals

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	November 21, 2007 D&B's Acquisition Of Purisma Signals Market Shift Trusted Data Source Vendor Commits To Delivering CDI Technology by R "Ray" Wang with Rob Karel, Norman Nicolson

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Executive Summary

On November 5, 2007, Short Hills, NJ-based Dun & Bradstreet (D&B) revealed its $48 million acquisition of Purisma, a Redwood City, Calif., provider of customer hub solutions. Until now, the majority of D&B's expertise had been applied to the company's flagship hosted services and data products, not its on-site Integration Manager. The acquisition will introduce a more robust customer hub solution into D&B's packaged software portfolio that could augment strong business-to-business (B2B) capabilities, improve internationalization, deliver hierarchy management, and support data stewardship processes. Existing D&B customers should benefit from stronger customer hub tools than previously offered. Existing competitors will brood over the impact of a data enrichment provider, and ecosystem partner to many, committing to the customer data integration (CDI) packaged software market.

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