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March 8, 2006 The Database Marketing Services LandscapeA Directory Of Suppliers That Build And Manage Marketing Databasesby Eric Schmitt with Elana Anderson, Jennifer Joseph, Sally M. Cohen |
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Executive Summary
Database marketing service providers address the growing need for outsourced services that combine marketing, technology, analytics, and operations expertise. We recently published an evaluation of 10 companies that we consider to be the leaders of this industry — but buyers have dozens of other choices. This report includes basic information on 49 database marketing services suppliers and a set of key questions that potential buyers can use to get to the right shortlist.
TABLE OF CONTENTS
- Database Services Enable Left Brain Marketing
- Navigating The Universe Of Suppliers
- Related Research Documents
This is an excerpt
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