For Interactive Marketing Professionals

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	December 20, 2007 Datran Media Pushes A Different Model But Lacks The Basics The Forrester Wave™ Vendor Summary, Q4 2007 by Julie M. Katz with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass

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Executive Summary

Datran Media seeks to help marketers create more revenue from their email programs, a vision that differs from those of the other vendors in this evaluation. The vendor's platform lacks the advanced functionality and abundant marketing services of other email players but supports ad-serving into email messages at performance-based pricing. The company also permits marketers to license its email software, making it a fit for marketers that wish to take their programs in-house.

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