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	March 12, 2010 Deciphering Online Billing Platforms New Billing Services Emerge To Help Monetize Online Businesses by TJ Keitt with Christopher Mines, Peter Burris, Reedwan Iqbal	Average: 7  (3 ratings)

This is an excerpt

Executive Summary

The opportunity to serve more than 195 million online adults with goods, content, and services has drawn businesses to the Internet. Building an online product is relatively easy; monetizing it has proven to be the difficult part. Many online businesses tackle monetization on their own with homegrown billing systems that often lack the foresight and functionality to deal with rapidly changing business conditions. To meet this need, a new category of vendor called online billing service providers has entered the fray, providing platforms that can handle billing, as well as provide data to support sales and marketing. Before committing to one of these vendors, online business managers need to understand that the vendor landscape is still taking shape, and there are many pitfalls. As such, Forrester recommends having a solid game plan of what you want to achieve with your billing system sketched out before engaging with one of these vendors.

TABLE OF CONTENTS

• Building An Online Service Is Easy; Monetizing It Is The Hard Part
• The Contours Of The Online Billing Service Provider Landscape Appear

RECOMMENDATIONS

• Have a Billing Game Plan Before Engaging With Vendors

WHAT IT MEANS

• Expect Numerous Vendors To Make A Play In This Emerging Space
• Supplemental Material
• Related Research Documents

This is an excerpt

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