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	November 18, 2009 A Deep Dive Into Asia Pacific Consumers' Online Behavior by Olesia Klevchuk with Reineke Reitsma, Brendan McGowan	Average: 8  (1 rating)

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Executive Summary

For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at understanding the changes in this emerging medium. This year's data shows a vast diversity among Asia Pacific markets when it comes to the amount of time consumers spend with online media, adoption of social activities, and the increasing uptake of mobile Internet.

TABLE OF CONTENTS

• Consumers Help Us To Track Their Own Behavior
• High-Speed Internet In Asia Pacific Has An Impact On Media Consumption
• Asia Pacific Consumers Are Active Online Users, But Activities Vary By Country
• Mobile Internet Is An Extension Of The Online World In Asia Pacific

WHAT IT MEANS

• Every Asia Pacific Market Is Unique And Requires A Different Strategy
• Supplemental Material
• Related Research Documents

This is an excerpt

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