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June 23, 2008 (updated July 2, 2008) A Deep Dive Into Europeans' Online BehaviorInternet Use Is Up Dramatically, But Offline Media Still Holds Its Ownwith Reineke Reitsma, Remy Fiorentino, Laura Wiramihardja |
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Forrester has surveyed European adults about their technology use for nine years. We track a wide variety of online activities relevant to consumers' daily lives, and we dive deeply into media consumption, online shopping, entertainment, and social networking online activities to understand how this changes over time. Now that broadband has reached 72% penetration among Internet users in Europe and is almost ubiquitous in some European countries, consumers are spending more time online engaged in dozens of new bandwidth-heavy activities. This deep dive into European consumers' behavior online will give market research professionals the tools they need to bring facts and insights into their company's marketing and strategic planning discussions.
This is an excerpt
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eBusiness/eCommerce, Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption
Consumer Industries, Consumer Technology, Consumer Electronics, Consumer Portals & Search, Consumer Telecommunications, Media & Entertainment, Consumer Media & Entertainment, Television, Travel, Consumer Travel
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