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	March 25, 2009 Demand Insights: Collaboration Market Healthy Despite Slumping Economy by TJ Keitt with Bradford J. Holmes, Ellen Daley, Chétina Muteba, Madiha Ashour

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Executive Summary

Although 2009 is shaping up to be a tough year for technology vendors, the collaboration market is proving to be vibrant. The tough economy is forcing companies to restrict travel while keeping distributed teams in touch. In addition, changes in the composition of the workforce mean enterprises must find ways to capture the knowledge of retiring Baby Boomers and provide Gen Yers with their favored tools to work efficiently. These trends have created opportunities for collaboration vendors not just at the enterprise level but also among small and medium-size businesses (SMBs). Collaboration vendors should capitalize on these smaller companies' interest by providing software-as-a-service (SaaS) offerings and flexible pricing models.

TABLE OF CONTENTS

• In A Tough Economy, Firms Need More Collaboration, Not Less

RECOMMENDATIONS

• You Need An SMB Strategy As Well As An Enterprise Play To Be Successful
• Supplemental Material
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