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December 4, 2007 Demand Insights: Cracking The SMB Managed IT Services NutVendors With Broad Distribution And Low Cost Service Delivery Will Winby Michael Speyer, Julie Giera with Eric G. Brown, Emily Van Metre |
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Executive Summary
Outsourcing hardware maintenance and management is widespread among SMBs, with 51% using outside help. But only 6% of SMBs do this in the form of managed services. Unlike their enterprise counterparts, SMBs tend to use hardware outsourcing to solve tactical problems like skill shortages and uptime improvement. They prefer to buy these services from the local and regional VARs that are well positioned to further leverage their existing relationships. Tech marketers targeting the SMB managed IT services market will need to work around or leverage the VARs' relationships with SMBs, effectively market a "more efficient, high quality" value proposition, develop low-cost, scaleable offerings, and persuade SMBs to embrace a different services model.
TABLE OF CONTENTS
- SMBs Are Slow To Adopt Managed Hardware Services
RECOMMENDATIONS
- Build Your Own SMB Segmentation Strategy, Not Just Mini-Enterprise Sales
- Supplemental Material
- Related Research Documents
This is an excerpt
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