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	June 15, 2009 Demand Insights: The SMB Software Market Where Small And Medium-Size Businesses Are Investing by Tim Harmon with Bradford J. Holmes, Zachary Reiss-Davis	Average: 10  (1 rating)

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Executive Summary

Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology marketers must hone their product portfolios and go-to-market plans accordingly or risk disappointment in the SMB market.

TABLE OF CONTENTS

• SMBs Are Not Overreacting To The Downturn
• The SMB Markets Exhibit Marked Growth Potential
• SMB Software Category Rankings

RECOMMENDATIONS

• Focus On Specific SMB Markets
• Supplemental Material
• Related Research Documents

This is an excerpt

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