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	November 16, 2006 Demographic Profile Baby Boomers Online by Mark Best

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Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population. This report analyzes the correlation between income and online activity among online baby boomers.

Key Questions

• What is the key predictor of baby boomers' online behavior?
• How should healthcare marketers target baby boomers?

This is an excerpt

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