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	September 30, 2008 Demographic Profile Stay-at-Home Moms, Stay-at-Home Women, Working Moms, and Working Women Online, 2008 by Mark Best with Lauren Jesuitus, Vikram Sehgal

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Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report explores the effect of children and work status on women, ages 18 to 54.

Key Questions

• What are demographic profiles of stay-at-home moms, stay-at-home women, working moms, and working women?
• To what extent do work status and children at home produce meaningful differences in online behavior?
• How do online women use social networks?

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