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September 30, 2008

Demographic Profile

Stay-at-Home Moms, Stay-at-Home Women, Working Moms, and Working Women Online, 2008

by Mark Best

with Lauren Jesuitus, Vikram Sehgal

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Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report explores the effect of children and work status on women, ages 18 to 54.

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