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July 19, 2005

Demographic Profile

Baby Boomers Online

with Anna Kanze

This is an excerpt

Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report examines online use of baby boomers and users in other age brackets.

Key Questions

  • What are the most popular online activities among baby boomers?
  • How do baby boomers differ from members of other age groups?
  • How does the recent departure of children from households affect online use among baby boomers?

This is an excerpt

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RESEARCH CATEGORIES

Geography

Asia Pacific, Europe, North America