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	August 1, 2006 Demographic Profile News-Seeking Men by Mark Best with Emily Riley, Barry Parr, Amanda Guzman

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Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report examines online behavior of men who say they read daily news and magazines online at least monthly.

Key Questions

• How can news-seeking men aid the effectiveness of viral marketing campaigns?
• Across which online channels do men consume media?
• Which types of subjects do men read about online?

This is an excerpt

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