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	March 1, 2007 Demographic Profile Affluents Online by Mark Best with Emily Riley

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Executive Summary

JupiterResearch analyzed various online activities and found online activity sometimes correlates with affluence. As a result, JupiterResearch examined the activities of online users with household incomes of $100,000 or more.

Key Questions

• What is the demographic profile of the online affluent population?
• Through which channels should marketers target affluents online?
• Which types of advertising engage affluent online users?

This is an excerpt

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