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	March 4, 2008 Demographic Profile Baby Boomers Online, 2008 by Mark Best with Ina Mitskaviets, Andrew Peach

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Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the behavior of online baby boomers (i.e., ages 40 to 59).

Key Questions

• What is the demographic profile of an online baby boomer?
• How do online activities of boomers compare with those of non-boomers?
• How do baby boomers prefer to communicate online?

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