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March 4, 2008

Demographic Profile

Baby Boomers Online, 2008

by Mark Best

with Ina Mitskaviets, Andrew Peach

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Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide data and analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report analyzes the behavior of online baby boomers (i.e., ages 40 to 59).

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Mark Best

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America