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September 12, 2007

Demographic Profile

Seniors Online and Health, 2007

with Monique Levy

This is an excerpt

Executive Summary

JupiterResearch's Online Behavior & Demographics reports provide analysis of key audience segments of the online population, with relevant data drawn from a variety of sources. This report examines online behavior of seniors regarding online health topics.

Key Questions

  • What are key demographic characteristics of online seniors?
  • What are online seniors' attitudes regarding their health?
  • How do online seniors look for health information online, and which sources of online health information do they prefer?
  • How responsive are seniors to online advertising?

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Industry

Healthcare & Life Sciences, Consumer Healthcare, Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America