For Interactive Marketing Professionals

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	March 2, 2010 Demystifying The DSP How Demand-Side Platforms Will Optimize Online Media Buying by Shar VanBoskirk with Michael Greene, Angie Polanco	Average: 9  (3 ratings)

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Executive Summary

Current market conditions complicate the already difficult process of online media buying. But new technologies in the form of demand-side platforms (DSPs) are appearing to streamline and improve online media buying. DSPs allow marketers to discover, aggregate, and optimize biddable display media. With marketers and agencies already eagerly adopting DSPs we think DSPs are ripe to upset the current online advertising ecosystem.

This is an excerpt

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