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	June 1, 2007 Demystifying Tagging For Travel Sellers How To Make Folksonomy Work For Your Web Site by Sarah Rotman Epps with Henry H. Harteveldt, Brian Tesch	Average: 5  (1 rating)

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Executive Summary

As travelers embrace Social Computing technologies, travel sellers are responding by launching initiatives like blogs, user reviews, and community sites. Few, however, have ventured into the world of user-generated taxonomy, also known as "folksonomy" or tagging. There are some legitimate reasons why tagging remains rare on travel Web sites, but it's time for travel sellers to give the technology some serious consideration. Travel Web sites suffer from ailments that tagging can help treat: They speak in industry jargon, not consumers' own tongue; they have abysmal keyword search; and they struggle to provide alternative categorization systems for content. Tagging, while far from a perfect solution, can address these problems and introduce new, creative ways to organize content on travel Web sites — especially on content-heavy sites for hotels, resorts, cruise lines, and destination marketing organizations, as well as media sites and portals.

TABLE OF CONTENTS

• Tagging Is A New Territory For Travel Sellers, With Both Opportunity And Risks
• Early Innovators Blaze Different Paths For Using Tagging In Online Travel

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• Identify The Tagging Approach That Fits Your Business
• Related Research Documents

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