For Technology Marketing Professionals

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	December 3, 2008 Deriving More Value From Your B2B Web Site Six Factors For Improving Online Lead Generation In A Down Economy by Alan E. Webber with Eric G. Brown, Robert Muhlhausen	Average: 10  (1 rating)

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Executive Summary

In this recessionary economy, every solid lead is worth its weight in gold. Although most B2B companies focus their Web real estate on getting visitors to download whitepapers or register for a Webinar in hopes of getting more leads, they end up placing significant barriers in front of the user trying to complete that goal. What should B2B marketers do with their Web sites right now to increase leads? Focus on ensuring that the site is targeted, relevant, differentiated, usable, and trusted — and that you have analytics to continually refine your effort.

TABLE OF CONTENTS

• In A Down Economy, Your Web Site Can Be Your Best Salesperson
• Six Factors To Focus On For Increased Lead Generation
• Related Research Documents

This is an excerpt

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