For Customer Experience Professionals

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	January 21, 2009 Designing For Seniors: Beyond 12-Point Fonts Guidelines For Making Sites Useful, Usable, And Enjoyable For Older Adults by Elizabeth Boehm with Bruce D. Temkin, William Chu, Rachel Zinser	Average: 9  (4 ratings)

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Executive Summary

Seniors will be an increasingly important group of Web users as Baby Boomers swell their ranks over the next decade. Does the influx of users in their 60s, 70s, 80s, and even 90s necessitate a whole new approach to design? No. Seniors need the same fundamental Web site elements that younger users do: They need sites that are useful, usable, and enjoyable. However, seniors do have some unique preferences, abilities, and emotional needs that designers need to understand to penetrate this growing market. To understand these needs, customer experience professionals should conduct ethnographic studies with seniors, build empathy among designers through sensitivity training, and provide options that allow seniors to customize sites to meet their needs.

TABLE OF CONTENTS

• What Do Seniors Need From Web Design?

RECOMMENDATIONS

• Infuse Insight About Seniors Into Your Design Process
• Supplemental Material
• Related Research Documents

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