For Customer Experience Professionals

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August 8, 2007 Desirable Online Experiences: Taking Web Sites Beyond Useful And Usable by Kerry Bodine, Ross Popoff-Walker with Steven Geller, Andrew McInnes	Average: 9  (11 ratings)

This is an excerpt

Executive Summary

Consumers are spending more and more time online, seeking out experiences that are relevant, engaging, and personal. However, many Web sites make users struggle to complete simple goals, have little to no emotional punch, and fail to embrace the diversity of consumers' wants and needs. To make matters worse, today's Web organizations must often backburner projects that would improve their sites' desirability factor in order to fix more pressing problems. As a result, the topic of desirability largely remains a mystery in the user experience community. We've explored three tactics for creating desirable online experiences: 1) providing engaging content and functionality, 2) focusing on aesthetics, and 3) incorporating elements of game design.

TABLE OF CONTENTS

• It's Time To Humanize The Web
• Three Tactics For Creating Desirable Online Experiences

WHAT IT MEANS

• A Focus On Desirability Will Change How Web Organizations Work
• Supplemental Material
• Related Research Documents

This is an excerpt