For eBusiness & Channel Strategy Professionals

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	June 8, 2009 How To Develop An Effective Multichannel Insurance Distribution Strategy Creating Channel Harmony Versus Channel Conflict by Chad Mitchell with Benjamin Ensor, Courtney Tincher	Average: 10  (5 ratings)

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Executive Summary

Insurance distribution is evolving and becoming more complex as more customers go online and switch channels to research and buy insurance. eBusiness and channel strategy executives struggle to manage distribution through multiple channels, resulting in channel conflict and poor multichannel customer experiences. Insurance eBusiness and channel strategy executives must work across the enterprise to develop a clear multichannel distribution strategy with senior management support. Executives must align culture, organizational design, technology, metrics and processes, and incentives, and they must communicate the value of the new strategy to all stakeholders for successful execution.

TABLE OF CONTENTS

• Distribution Is Evolving, Creating Major Challenges For Insurers
• Insurers Must Develop A Multichannel Strategy Or Risk Failure
• How To Develop An Effective Multichannel Strategy
• Related Research Documents

This is an excerpt

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