Many have said that "business depends on technology," but we're past that. The reality of the digital age is that your business is embodied in your technology, and your business can change only as fast as your technology can. Business executives who embrace this reality and actively design for digital business will increase the speed of business change, lower the cost of change, and, as a result, increase competitiveness for their companies. The alternative is to stay tangled in inflexible technology silos that slow your ability to lower costs, capture new markets, and improve productivity.
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