For IT Management Professionals

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	January 20, 2006 Digital Business Networks A Framework For Firms Competing As Networks Of Specialists by Bobby Cameron with Laurie M. Orlov, Samuel Bright

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Executive Summary

Firms increasingly operate and compete as part of networks of functions and companies —Forrester calls these Digital Business Networks (DBNs). Organizations participating in DBNs provide one or more of three specialist services: brokerage for orchestration, transformation for value creation, and customer interactions for responding to the ultimate customers' needs. And to be successful as DBN specialists, firms will adopt well-defined and reusable frameworks to work with other DBN specialists. These "relationship wrappers" will operate at the boundary of functions and firms, providing bilateral contractual stability for rules of engagement, two-way service-level agreements (SLAs), and operating interfaces.

TABLE OF CONTENTS

• Global Business Realities Demand New Market Operating Models
• Specialists Will Manage Interactions At The Boundaries
• Relationship Wrappers Will Create Trust Across DBN Specialists

RECOMMENDATIONS

• CIOs Should Begin Building The Foundation For DBNs Today

WHAT IT MEANS

• DBNs' Success Will Change Business Fundamentals
• Related Research Documents

This is an excerpt

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