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April 27, 2009 Digital Camera Purchasing Criteria In A Slow Marketby Paul Jackson, Seth Fowler with J.P. Gownder, Laura Wiramihardja |
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Executive Summary
Digital cameras, like many other electronic consumer goods, will suffer during the economic downturn as more consumers defer replacement. Competition from mobile phones with built-in low-resolution digital cameras also softens demand for new digital cameras. Consumer product strategists at digital camera firms must pitch their products by looking at the criteria today's consumers are using to make the most out of a slow market.
This is an excerpt
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