For Consumer Product Strategy Professionals

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	October 31, 2008 Digital Content Delivery Understanding the Extent of Its Appeal by Nathan Safran with Doug Williams, Ian Fogg, Bobby Tulsiani

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Executive Summary

The recent launch of several stand-alone broadband content devices along with the availability of digital content on game consoles and DVRs means operators in the space must understand the extent of the appeal of digital delivery.

Key Questions

• What market conditions have paved the way for digital delivery of content into the home?
• What are the purchase factors that will drive consumer adoption of broadband content devices?
• What must broadband content providers do to stimulate consumer adoption of digital content delivery?

This is an excerpt

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